Google are quite fair with paying out on their Google Adsense program. Depending on whether you are receiving clicks through content units, search results, RSS Feeds or one of the other budding options, you will receive a fixed share of the profit.

Several people talk around this share changing depending on your Click Through Rate, but this is merely not the case. Take a look around your Adsense account (under the My Account tab) and you will see a statement of the percentage you are earning, with a link to their general FAQs, which also display the same percentages.

But that does also give us another variable in the quest to work out how much you will get paid per click – it is a percentage of what the advertiser is paying. So what is the advertiser paying?

That entirely depends on your site’s niche. For instance, advertisers buying clicks in the finance sector might be paying some dollars per click, whilst in other niches they might be down to a few cents per click. If you already have a site established then you cannot really do much round this other than work out the potential for interest, but if you are picking which of your hints to work on as an Adsense site then you can do several homework first to work out the best paying niche of your possibilities.

To do this go to Google and enter several search terms and try out some searches. If some of those searches merely result in a few adverts (less than a page full) then there will be little competition for the terms and it is highly impending that you will not be earning much along the way. On the other side of the coin, if the page is full of professionally written adverts and as you go through the search results you are finding even more adverts, then you are budding to be in with a well paying term. And you might check this out even further!

Merely set yourself up with a Google Adwords account and create a dummy advert. Then select a handful of keywords that relate to your website and go through the process of bidding on the keywords. Google will tell you for your bids what position you are likely to get. By doing this you could take an educated guess at what the top 3 or 4 advertisers are paying per click and as it is maybe their adverts you will be displaying on your site, if you know what they are bidding you can work out your percentage!

Call in if you want to read more about Home Working and work from home online. Written by Keith Lunt

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